Do Store Exclusive LEGO Sets Make for Better Investments? Let's Find Out
I did the math so you don't have to.
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It may appear on the surface that all LEGO sets are created equal with respect to availability, but they aren’t.
LEGO likes to cut deals with different retailers and make random LEGO sets exclusive to the LEGO website and only that retailer.
When you limit product to only one external retailer, it is safe to assume the supply of that LEGO set will be limited.
The holy grail of LEGO investing is an exclusive set to Target and the results speak for themselves:
This begs the question:
Are exclusive LEGO sets better investments than non-exclusive sets?
I did the math and while the sample size of exclusive sets is small (12-15 sets total), the results are unsurprising:
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