TIE #069: The Ultimate LEGO Investing Buying Guide

Learn how I get around quantity/order limits via the most popular online retailers.

This post is brought to you by me.

Collecting profit on your LEGO investments isn’t as easy as it sounds.

You need an active Amazon Seller account, approval to sell the LEGO brand, and an understanding of how to send your LEGO to Amazon when the time to sell comes.

You can put that off until the last minute or you can get my LEGO Investing Mastery guide that is inside the paid subscriber Discord group.

In just 105 minutes, you will learn how to get everything set up and which costly mistakes to avoid as a beginner.

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When building a LEGO investment portfolio your challenges change based upon how much money you’re working with.

If you’re playing with $5,000, your largest challenge is deciding which sets to buy.

If you’re playing with $50,000 - $100,000+, your largest challenge is getting your hands on a large enough quantity of the sets you are targeting (at a good price).

Almost every online retailer attempts to limit each individual on how much LEGO they can buy at any given time.

Luckily, there are a few workarounds to increase these limits.

Until I find a distributor that is willing to work with me, what you read below is the guide I will continue to follow.

IMPORTANT: These instructions are prone to changes and updates from retailers. What you are about to read is accurate as of August 2024

Amazon

When ordering from Amazon, you want four total accounts.

Three regular accounts and an Amazon Business account.

The address and payment information on each account can be identical.

If a set is capped at a quantity of 20/account, you can usually place the following orders:

• Account 1: 20 qty

• Account 2: 20 qty

• Account 3: 20 qty

• Business account: 60+ qty

A general rule of thumb is that a business account can order 3x the amount of a personal account.

In some cases, there is no quantity restriction.

I was able to place a 200 piece order of the Speed Champions Supra set last year during the holidays.

After a week, these restrictions reset.

This is how I get a majority of my stock every year using the American Express Business Prime card.

I get 5% cash back to spend on Amazon and use it on personal purchases.

(I haven’t paid out of pocket for a single thing on Amazon in years)

Walmart

Rarely does Walmart limit the amount of LEGO you can buy.

They act like they limit you, but they don’t.

Simply place repeat orders until you have ordered your target quantity.

The only caveat to this is during Walmart+ exclusive sales.

Myself and others have had our memberships revoked and orders cancelled for placing too many repeat orders.

Always use Rakuten when buying on Walmart for free cash back.

Target

Target is the most delicate of all major retailers.

However, they are still pretty generous with their quantity limits if you know how their system works.

If you slip up, your account will be useless for a while so proceed with caution.

You only need or want one account.

Target is pretty good at identifying if you own multiple accounts.

The key to Target is understanding that you can place 9 total orders with the same mixture of items.

Be slow and methodical while buying, you don’t want them to think you’re a bot.

If you are targeting 3 different LEGO sets, here is how you can structure them to get as many as possible:

• Orders 1-9: Max quantity of Set 1

• Next 9 orders: Max quantity of Set 2

• Next 9 orders: Max quantity of Set 3

• Next 9 orders: Max quantity of Set 1 + Max quantity of Set 2

• Next 9 orders: Max quantity of Set 1 + Max quantity of Set 3

• Next 9 orders: Max quantity of Set 2 + Max quantity of Set 3

• Next 9 orders: Max qty of Set 1 + Max qty of Set 2 + Max qty of Set 3

If each set has an order limit of 3, you would walk away with over 100 of each doing this.

If you wanted more, you could pair another set with this that you kind of like so you can get another 9 orders in.

LEGO.com

While I’m sure there is a way to pull off having multiple LEGO.com accounts, I am not aware of a method that works seamlessly and easily.

For this reason, I only have one LEGO.com account.

If I want more of a set, I ask one of my friends/family to place orders for me and then I pay them back via an app that allows me to use a business credit card.

Then, I pick the LEGO up or have them ship it all to me.

The four retailers mentioned in this post make up 99% of my yearly purchases.

While having to do this is kind of lame, it is why this game is so lucrative.

If you have a question leave it below and I’ll get to it ASAP.

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When you are ready, there is one way I can help you.

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This post is not financial or investment advice.

While I will always vouch for the content I publish and the ideas I teach, there are limits to what I’m legally allowed to encourage without putting myself in harms way.