TIE #048: The Importance of Liquidity When Investing in LEGO (must read)

Everyone overlooks it, but it's one of the most important characteristics.

This post is brought to you by me.

Collecting profit on your LEGO investments isn’t as easy as it sounds.

You need an active Amazon Seller account, approval to sell the LEGO brand, and an understanding of how to send your LEGO to Amazon when the time to sell comes.

You can put that off until the last minute or you can get my LEGO Investing Mastery guide.

In just 90 minutes, you will learn how to get all of that taken care of and which costly mistakes to avoid as a beginner.

Get access to it here.

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I’m not the only person who talks about LEGO investing on the internet.

There are a myriad of content creators that do their best to highlight which LEGO sets they think will perform best every year.

Some are better than others, most don’t use a system, they all seem to just go with their gut, but they all seem to do okay.

However, there is one thing none of them talk about:

Liquidity

Put another way:

None of them seem to consider how often a LEGO set sells in relation to it’s peers before recommending it or investing in it

There are only two explanations for this:

1. They are investing with a very low amount of capital

2. They don’t understand basic investing fundamentals

I have seen numerous creators recommend sets that had I bought over 100 of them, it would have taken me over a year to sell them all.

If you’re buying just a few sets each there this isn’t an issue but buy more than that and you’ll be frustrated as you try to cash in on your patience.

To make real money in this game, the LEGO sets you invest in must sell quickly and easily.

They must be in-demand in retirement to ensure you unload them all at a profitable price.

This is why my set picking system specifically analyzes the demand of a set.

Not just the demand, but the price adjusted demand.

The best way to gauge this is via Amazon sales rank data plotted over time so you can gain an understanding of just how well a set is doing.

(Price adjustment and sales rank data are both discussed heavily in my LEGO Investing Mastery guide)

While we cannot know the demand of a set post-retirement, the next best thing is the demand of the set pre-retirement.

But like I just said, the price adjusted demand.

Let me give you a comparison featuring two sets that retired in 2022:

The NINJAGO set above had an MSRP of $40 and is now selling for $75. Not a terrible return right?

Well, based on it’s average sales rank on Amazon, less than 1 of these sell every day.

If 10 investors had a bunch of stock, think about how long it would take for all of those to sell…

Investing in a set like this can be prevented by analyzing demand prior to investing.

On the other hand, take a look at this set:

With an MSRP of $120, it has experienced a similar amount of price appreciation.

The difference between the two?

The NASA set was purchased 200 - 300 times last month despite being much more expensive.

It’s liquidity is 200-300x as high as the NINJAGO set shown above.

That allows for plenty of easy profit taking.

How could we have known this prior to retirement?

By analyzing demand and thus knowing liquidity would likely be high post-retirement.

That’s all for today’s lesson.

If you have a question, leave it below.

P.S. Turns out there are a few LEGO groups out there that love to talk negatively about my content here (I was sent multiple screenshots)

My only response is this:

There is a reason I share my portfolio + hit list publicly and there is a reason no one else is willing to do that.

No one.

Food for thought.

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When you are ready, there are 2 ways I can help you:

1. The Conference Room - This is my private mentorship community that also includes the following two things for free:

   1. Textbook Flipping Mastery - My in-depth guide on how to start a high-margin but simple Amazon e-commerce business.

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2. 1:1 Consultation - If you want me to walk you through every step of creating an Amazon and/or LEGO investing business, this is for you.

   
   

   Send me an email at realjarrylew@gmail.com if you are interested

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